Four Js

Genero® Brand Identity

The Genero brand was redesigned from the ground up, starting with a new logo.

The logo was developed to allow for continual brand extensions, while supporting company growth. A new vibrant color scheme was chosen to reflect the excitement and energy that this product was known to generate in its users. It also helped differentiate the Genero product from more established international competition.

A flexible visual system was established that would set the foundation for all future marketing materials. Core photographic images were chosen to clearly represent each product, while reflecting that product's key feature.

Detail: Folder Cover

A spot varnish printing technique was used.

A PowerPoint presentation template was developed to aid in direct sales efforts.